Research Mastery Information

Get the proven “Insight Discovery System” for writing conversion copy that turns disinterested prospects into satisfied buyers—and speeds up your research process so you write faster than ever.

In less than a weekend, you’ll go from the “I’ve got no idea what to write” struggle to having the research insights, the perfect hook, and the exact words you need to solve the problem your client has hired you to fix.

When it comes to uncovering insights and understanding your prospect, nothing is more effective. This four-part system will help you figure out exactly which insights and ideas will connect deeply with your reader—so readers feel understood and excited to buy your offer.

If you simply follow the exact 4 steps outlined in Research Mastery, and ask the questions you get in the course, you’ll learn more about your reader than you ever have before.

What You’ll Learn In Research Mastery

• 20+ different techniques for finding the ideas and insights you need before you start any project
• The “fighter pilot” perception secret that immediately erases what you think you know and gets you inside your prospect’s mind
• The “non-obvious” research key that uncovered hundreds of insights and earned enough to buy a world-class, multi-million dollar art collection
• The “Building Blocks” lesson—once you understand this, your approach to writing copy will change forever
• Why most buyer “personas” and “avatars” are a waste of time and what you need to focus on instead if you want to sell
• The critical research insight uncovered by two Harvard professors that increased McDonald’s shake sales by 7x
• The “Fab Four” Research Categories—why you should think like George, John, Paul and Ringo when it comes to finding customer insights
• The Minimum Viable Research Doc—the lazy researcher’s method for learning just enough to get started (and you can use A.I. to help if you’re lazier than most)
• 23 brainy questions to answer so you understand any product inside and out
• 18 additional clever questions that guarantee you know your prospect better than they know themselves
• And much more…