Pinterest Strategies 2.0 Information

Pinterest Strategies 2.0 by Carly Campbell is a course designed to teach users how to effectively utilize Pinterest for driving traffic and increasing engagement.

Getting started on the platform

I’ll teach you how to set up your profile and boards the right way, from the start.

We discuss how to start pinning your content to your boards!

(Don’t worry, if you’ve been using Pinterest for a while, this is not a beginner course – it just has a beginner module!)

To understand if a niche is a “good” Pinterest niche – or not

Unfortunately, NOT all niches are created equal on Pinterest, and any one who tells you Pinterest is amazing for “all niches” is nuts. We will look at how to know if you’re choosing a “traffic” niche on Pinterest, or a niche that might be a little slower.

(Note that there is still SOME traffic to be had in “bad” Pinterest niches. It just might not be VIRAL traffic.)

How the Pinterest algorithm actually works

We discuss how the foundation of the algorithm is built on one single extraordinarily important factor:

Pin relationship.

I’ll also teach you how to use pin relationship to your advantage, and I’ll show you the two SUREFIRE ways the engineers have built into the platform to ensure strong pin relationship between your pins and other popular pins.

SEO (search engine optimization) for Pinterest

I’ll show you EXACTLY where Pinterest looks to find the keywords associated with your pin, so you can tell Pinterest what your pins are about and get them ranked in search.

I’ll also show you how to use Pinterest itself to validate your keyword choices, and find ideas for future posts!

How to create pins that get clicks

If you do everything else right, but create pins that no one clicks – I guarantee you’ll fail on Pinterest.

Pintresting Strategies has a whole lesson dedicated to understanding user intent and creating pins that GET CLICKED – and drive traffic.

How to spend LESS TIME on the platform

The days of one hour per day and 30 pins per day are OVER.

In the Niche Site Deep Dive I will show you how I pinned less than 250 pins for the whole YEAR (and still got to over 40k pv / month).

AND less than 70 “pinning sessions”. (That’s right – I didn’t even pin every other day.)

You do NOT need to be spending tons of time on Pinterest.

Pin and move on – you have other things to do!

What You’ll Learn In Pinterest Strategies 2.0?

• New pins VS “fresh” pins – semantics won’t matter after you take this course!
• Do followers matter?
• What Pinterest Analytics are telling you
• What you can learn about your Pinterest traffic via Google Analytics
• Should you create video pins?
• Do group boards still work in 2023?
• What kind of photos perform BEST on the platform
• How to create titles that WORK to get clicks
• How to utilize pin styles that all the other bloggers are ignoring
• The importance of time on page for the Pinterest platform
• What to do if your account gets blocked
• And PROOF that it can work in 2023!

More courses from the same author: Carly Campbell