Advanced Facebook Ads Course Information

After you’ve completed the Core FB Marketing Course, you will have opened up a world of possibilities. To help you scale even further, I’ve put together a set of advanced techniques in this 100% optional companion course.

Course has officially launched! In the Accelerating ROI course, you’ll find tactics like:

• Reversing audience saturation: once your results start to slow down, here’s how to decrease your cost per purchase, increase your ROAS, and scale your revenue.
• iOS 14 and Onwards – Advanced Strategies: Adapting measurement, media, creative, and more – for a post-iOS14 world, and beyond that – build resilience towards future industry privacy updates.
• Level up your creative retargeting structure: Increase ROAS by adopting a new creative structure that converts your audience better, in a post-iOS 14 world
• Conversion funnel diagnostic: Identify weak points of your conversion funnel & deploy prescriptive tactics to overcome those deficiencies.

And that’s not even half of it!

10 Advanced strategies

To increase your campaigns’ performance and scalability

Advanced campaign templates

To use as a framework to build complex campaigns and retargeting models.

Video trainings and walkthroughs

You’ll learn the principles and mindset behind them, and the “step-by-step” on how to apply them.

A PDF version of the playbook

Complete with well-defined processes for each tactic, diagrams, flowcharts, and data tables to reference when you’re executing.

Who Is This Course For?

• If you’ve previously experienced profitable growth on Facebook, but performance has since plateaued or declined.
• If you’ve experienced profitable performance but are uncertain on how to scale.
• If you are always testing new strategies and tactics, looking for incremental profit opportunities.
• If you’re a consultant or agency that is looking to codify and scale strategies, structures, and processes that work consistently.

What You’ll Learn In This Course?

• Welcome
• Workbook & Campaign Templates
• Section 1: Reversing Saturation & Unlocking Growth
• Section 2: Purchase Data Segmentation
• Section 3: Retention & Loyalty Structures
• Section 4: Retargeting – ROAS Optimizations
• Section 5: Conversion Funnel Diagnostic
• Section 6: Advanced Creative Structures & Competitive Evaluation
• Section 7: Creative Optimization & My Copywriting Formula
• Section 8: iOS 14 & Future Tracking Updates
• Section 9: Conversions API (CAPI)
• Section 10: Overcome Scale Risk With Cost Capping
• Brand + DR Strategy
• Conclusion

About Author

Khalid is a Facebook ads expert with 8 years experience in Facebook ads, and 3 years spent working at Facebook as a senior client consultant. He was a Global Solutions Partner and Data Ops SME at Facebook HQ, and before that, a Client Solutions Manager at Facebook Canada.

Khalid has worked with dozens of multinational enterprise clients, hundreds of small/medium companies, and thousands of entrepreneurs/marketers, helping them drive incremental return on investment through Facebook & Instagram ad campaigns. Among others, he’s worked with Netflix, eBay, Johnson & Johnson, Coca-Cola, Nestlé, Molson and many early stage startups.

Khalid has launched 5 eCommerce companies on Facebook and Instagram, and launched his own FB ads consultancy.

He is currently Founder of Khalid H Facebook Marketing consultancy, Founder of eCommerce business, StrawSave, and founder of the Ads Measurement Software company, Ad Optimum.

More courses from the same author: Khalid Hamadeh