The Social Shells Program Information

The Social Shells Program is an intensive 8-week online course designed to equip individuals with the essential marketing and business skills needed to thrive as freelance social media managers.

The Social Shells is an 8-week all-in-one online program that will equip you with the…

STEP-BY-STEP MARKETING AND BUSINESS SKILLS TO BECOME A FREELANCE SOCIAL MEDIA MANAGER

so you can start (and grow) a thriving online business to live the lifestyle you’ve always dreamed of!

YOU WILL:

• Gain ALL the social media skills you need to become a Social Media Marketing Manager
• Discover the ins and outs of creating a profitable freelance business
• Access all the social media, business, and client templates needed
• Learn how to create your own packages and pricing (without charging an hourly rate)
• Get comprehensive and step-by-step tutorials from someone who actually still works with clients
• Learn how to create content & strategies to get clients’ results no matter the niche or platform
• Feel more confident with workflows to sustain your business, clients, and freedom lifestyle for the long haul.
• Know where to look for clients, how to pitch potential clients, and how to onboard them professionally.

Get the social media & biz skills needed to find clients, deliver great results, and create a life and business on your own terms

What You’ll Learn In The Social Shells Program?

Module 1: Starting out

This first module is all about getting organised and having the tools in place to work as a freelancer. After this module, you are entirely set up to work online.

You’ll learn:

• How set-up your freelance business as a social media manager
• How to get organised
• Must have tools & systems
• How to set up & use the Facebook Business Manager
• How to use Facebook Creator Studio

Module 2: Social Media Manager

In this module, you will learn everything about processes and workflows a social media manager has to do and to work with clients.

You’ll learn:

• How to find your niche
• Social Media Manager work-flows
• Onboarding your clients
• How to run client discovery calls
• How to create content for yourself and your clients
• How to create a portfolio onboarding and email templates

Module 3: Instagram

In this module, you’ll learn everything about the algorithm, strategies and content creation.

• The Instagram algorithm
• Profile set-up (for you and your clients)
• Instagram branding
• Hashtags
• Instagram engagement
• Instagram stories and reels
• Instagram growth hacks
• Manage different accounts on Instagram for clients
• Instagram features including, video, analytics, stories etc

Module 4: Facebook Organic Marketing

In this module, you’ll learn all about organic Facebook Marketing, which includes:

• The Facebook algorithm
• How to create content for clients on Facebook
• Facebook content creation challenge
• Facebook Audio & Podcasts
• Facebook Groups
• Optimise Pages
• Facebook Shops

Module 5: Twitter

This module is all about Twitter and how you can use it for your clients:

You’ll learn:

• Which business types should be on Twitter
• Must know Twitter basics
• Twitter growth hacks
• Twitter spaces
• Twitter & PR

Module 6: Pinterest

The most underestimated Platform. After this module, you will know exactly how to use Pinterest to explode your client’s website and show off your knowledge!

You’ll learn:

• Which business types should be on Pinterest
• Must know Pinterest basics
• How to use Pinterest for website growth
• How to manage Pinterest easily & create content
• Pinterest growth hacks

Module 7: Packaging, Pricing, Invoices & Contracts

After this module, you’ll know exactly what you can charge for your services, how you can professionally invoice your clients and set up contracts.

You’ll learn:

• Pricing your services
• Creating packages
• Setting up contracts with your clients (including contract template)
• Invoicing for your services (including invoice template)

Module 8: How to secure clients

After this module, you will know how and where you can find clients and how to pitch and market yourself.

You’ll learn:

• How and where to find clients
• How to send a pitch message (including templates)

Module 9: Bonus

• Books & Podcasts
• Meditation
• LinkedIn training
• Strategy audit
• Financial training
• Clubhouse 101

More courses from the same author: Nadine Burton