The 12 Laws Of Copywriting Information

The 12 Laws of Copywriting is a course designed by Dan Ferrari and Aaron Winter, promising a unique approach to mastering the art of copywriting.

The 12 LOLz of Copywriting (And You Will Tear Up)

The complete 24+++ hours of the most oddly original, heartbreakingly honest, and gregariously global “how-to-copywrite-and-other-stuff-too” course that’s ever been assembled.

Guest-starring a murderer’s row of industry MVPs, including David Deutsch, Dan Ferrari, Julie Hassett, Jen Adams, Ning Li, and Joe Schriefer.

And we stuffed a few more sweet treats into your box too…

There are no laws. There are only LOLz.

You’ve been told there are laws.

Simple “rules” and “templates” that any copywriter, digital marketer, or snowflake-in-general can rely on to make the Internet spit out dollar bills. Just as long as you studiously follow them to the letter… and make sure not to have too much fun.

You’ve been told a lie.

Together, we’ve sold $1.3 billion worth of newsletters, pills, and other direct-marketing macguffins.

Yeah, we’re those guys. A.K.A. Dig.In, Dig.Out, Dig.On.

The small group of weirdos that’s been quietly breaking most of the laws and hoarding most of the LOLz to ourselves for the past decade.

We’ve ghosted for everyone from Agora to Apple. Boardroom to BMW. Copy Accelerator to Calvin Klein. (Full alphabet here.)

And more importantly, hosted 8 of the history’s most epic parties. (See below).

But here’s the one thing we’ve NEVER done. And will never do AGAIN, in ANY audiovisual format whatsoever, on ANY part of the Internet whatsoever…

This year, for the first AND last time ever, Dig.On LLC is opening the doors to its batshit-crazy internal training course.

For a select handful of copywriters, digital marketers, and general $nowflake$ who want to start having as much fun as we do.

Once we sell these remaining holiday boxes, that’s it.

There will be no “evergreen” availability.

What You’ll Learn In The 12 Laws Of Copywriting?

1. “When Your Grandma Asks What You Did Today”

(The Vocation)

GUEST STARRING: Father John Hays

2. “Farm-to-Table Direct Marketing”

(Research Methods)

GUEST STARRING: Ning Li, Body Ody Ody

3. “Booty Shorts”

(Headlines)

GUEST STARRING: Austin Lee (Ning’s paleo-cousin)

4. “How to Move Fast without Breaking Things”

(Product Launches)

GUEST STARRING: Julie Hasset, A.K.A. the Wonderhunter

5. “Negotiations Are for Losers”

(Client Management)

GUEST STARRING: Jen “Bank of” Adams

6. “Return on Information”

(Testing Protocols)

GUEST STARRING: Dan Ferrari (the waves will have to surf themselves)

7. “We’re Not Arguing, We’re Just Discussing”

(Logical Structure)

GUEST STARRING: Joel Boomer and his infinite patience

8. “The Hill You May — or May Not — Want to Die On”

(Pricing Offers)

GUEST STARRING: Mike Hail Abramov

9. “The Friends You Make Along the Way”

(Cost-Center Interface)

GUEST STARRING: Cameron Stang, Jon Ingram, and Zach Scheidt

10. “Turning Your Volcano into an Island”

(Generativity Habits)

GUEST STARRING: Jules Byrne, Jordan Ginn, and Dr. Andy Warren

11. “How to Write, Gooder Sentences”

(Syntax)

GUEST STARRING: David “the David Deutsch” Deutsch

12. “The Multiverse of Kindness”

“Copy Biz Strategy Lightning Round”

GUEST STARRING: Joe Schriefer, Jeff Little, Andy Mukolo, Tim Cels, Donnie Bryant, and Colin Chung

More courses from the same author: Dan Ferrari & Aaron Winter