Story Mining & Strategy: Creating Great Branded Content Information

Story Mining & Strategy: Creating Great Branded Content by Katie Manderfield is designed to equip content strategists, brand marketers, and creatives with the skills necessary to develop compelling branded content that aligns with a brand’s objectives.

A must-take course for content strategists, brand marketers and anyone hoping to learn more about creating great branded content.

Focusing primarily on telling compelling stories that serve a brand’s objectives, this course explains the process of brand “story mining” to uncover and implement a content strategy that resonates. Get exclusive insight from The Times’s successful T Brand Studio and learn firsthand strategies that will improve the way you do branded content.

This course is for:

• content strategists, marketers and creatives who want to work or are working in branded content or native advertising
• journalists looking to apply their skills in the field of branded content
• media and publishers who are interested in starting up a branded content studio
• anyone who is interested in learning new skills that will propel him or her in brand marketing

What You’ll Learn In Story Mining & Strategy: Creating Great Branded Content?

In this course, you will:

• understand the context of content marketing and native solutions
• learn how native solutions can drive new business
• learn to differentiate yourself in native advertising
• have a clear and employable strategy for content marketing
• be able to identify the roles within a branded content studio and have a clear idea of what a content marketer does
• learn how to create a strategy brief, ideation brief and content proposal
• understand how to come up with a comprehensive content program
• learn how to find stories that audiences will care about

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