Modern B2B Copywriting Information

Modern B2B Copywriting is a comprehensive program created by Steve Slaunwhite, a renowned B2B copywriter, to guide individuals into the lucrative niche of business-to-business (B2B) copywriting.

Steve’s new Modern B2B Copywriting program is your gateway to this fun, lucrative, and in-demand niche.

You get not only deep-dive lessons from one of the world’s top B2B copywriters on how to write the most in-demand B2B copywriting projects…

… but also, an exclusive “inside” look into how the B2B industry works… how buying decisions are made… the B2B copywriter’s role… lessons on the B2B writing style… Steve’s own method for outlining each writing project… templates… guides… your very own swipe file of the best-performing B2B projects… and more!

There’s even an entire section of the program dedicated to how to set up your B2B writing business and land your first paying client!

B2B is the perfect niche for new writers for three very important reasons.

• There’s no “hard sell” writing. Nor is it highly “technical.” Good B2B writing is conversational, informative… and much easier to write than materials for the highly competitive B2C market.
• There’s massive demand for skilled B2B writers. In addition to its vast size, B2B is “late to the party” when it comes to marketing online — so a lot of companies need help getting up to speed.
• Chances are, you’re “prequalified”! If you’ve had any experience in any industry — you have knowledge and insights that can make you a great B2B writer for that industry!

And the money?

As Steve and I showed you, you could be earning a steady, rock-solid “executive” income with just three or four active clients…

Steve’s Modern B2B Copywriting is the most complete and comprehensive program for aspiring B2B copywriters you’ll find anywhere — designed to build your knowledge of the B2B world and marketing techniques quickly.

What will you learn in Modern B2B Copywriting?

• the many ways B2B companies sell their products and services;
• the crucial role B2B copywriters play in B2B marketing — and how to know your role;
• the B2B buying process — and how it’s very different from traditional selling;
• how to understand research — how to get to the bottom of any B2B product’s features and benefits;
• Steve’s very own “rough outline” method that makes every B2B writing project stronger, and go easier and faster;
• how to master the “business casual” writing style — and the “tone” B2B buyers want to hear;
• how to write captivating B2B headlines and leads — and how they’re different from most B2C copy;
• the importance of descriptions, features, and benefits in B2B copy — and why it’s easier to write than most advertising copy;
• Steve’s own market-tested technique for loading your B2B copy with powerful “proof and differentiation” that sets your product or service high above the competition;
• how to write an effective B2B call to action (CTA) and, again, why it’s so much easier to write than CTAs in most non-B2B copy; and
• Steve’s “great beginnings” process — how to make sure every project you write has a powerful and relevant idea controlling it.

Of course, you’ll master all the writing projects you’ll ever need to know with deep-dive lessons from one of the very best writers in all of B2B:

• Google search–friendly blog posts and articles
• case studies, using the most successful “good news” story arcs
• high-income e-books and white papers — a B2B staple
• keeping a B2B company’s key website pages fresh and up to date
• B2B email series that attract new prospects and build stronger relationships with existing clients
• sell sheets that sum up a product’s unique selling proposition, features, and benefits
• powerful ads, lead generators, and landing pages for online industry reports and social media — Facebook, Instagram, Twitter, and more
• video scripts customers can find on YouTube — ideal for showing time-pressed prospects how and why your product or service works
• copy and content for B2B social media groups
• and much, much more

Then there’s the “business-building” aspect of the program, where you learn the shortest, simplest, and fastest path to a six-figure B2B writing career.

• everything you need (and don’t need) to start a successful B2B writing business today
• who and what you need to know about the people within the companies who will be hiring you
• precisely what traits clients are looking for in a B2B copywriter, beyond just writing skills
• behind the scenes: why it’s important to know what the B2B copywriter hiring process is
• what your B2B copywriter website should have (and not have) and how to build it…
• how to use your Modern B2B Copywriting practice assignments to create a sample portfolio
• how to choose the ideal market and/or industry for you
• how to get your ideal B2B clients to notice you (without cold-calling or putting yourself “out there”)
• how to establish yourself as an expert — even if you have zero writing experience
• Steve’s own strategies for turning that first “intro meeting” into a new, happy, and long-term client…
• how to price and quote your services like a pro…
• and much, much more

More courses from the same author: Steve Slaunwhite

Salepage: Modern B2B Copywriting – Steve Slaunwhite