Master the Art of Brand Design – Foxtrot Branding – Amanda Kail & Cassidy Phillips
$349.00
»Product Delivery: Within 7 days
Master the Art of Brand Design Information
Master the Art of Brand Design by Amanda Kail and Cassidy Phillips is a comprehensive course that covers all aspects of brand design, from foundational principles to practical applications.
What You’ll Learn In Master the Art of Brand Design?
Introduction (Start Here!)
- Welcome To MABD!
- Resource Links & Course Downloads
- Join the course Slack Community
Module 1: The Foundations of Art & Design
- Principles of Art & Design
- Elements of Art & Design
- Using These Foundations In Branding
Module 2: Working With Color
- Understanding Color Theory
- The Color Wheel
- RGB vs CMYK Color Mode
- Color Terms To Learn
- Color Psychology in Branding
- Seasonal Brand Personalities
- Brand Archetypes
Module 3: Mastering Typography
- How We Communicate With Typography
- Typography Terminology
- Typography Classifications
- Hierarchy & Building Type Suites
- Customizing & Manipulating Typography
Module 4: Executing a Brand Identity Design
- Implementing Brand Strategy
- Building The Design Direction (Moodboard, Fonts, Colors)
- Using The One Concept Method
- Designing The Logo Suite
- Building Out Supporting Brand Elements
- Presenting Your Work Effectively
Module 5: Building Your Portfolio
- Portfolio Case Study – Design To Attract YOUR Ideal Client
- Critiquing Your Work With An Objective Eye
- Elevating Your Designs With Mockups & Presentations
- Building Your Portfolio Page & Sharing Online
BONUS MODULE: Watch Me Work – Portfolio Case Study
- Module Intro
- WATCH ME WORK: Using ChatGPT To Generate a Portfolio Project Brief
- WATCH ME WORK: Researching & Building The Design Direction
- WATCH ME WORK: Brainstorming & Sketching Ideas
- WATCH ME WORK: Designing Digital Logo Concepts (and Altering Typography)
- WATCH ME WORK: Creating Supporting Brand Elements
- WATCH ME WORK: Plugging Designs Into Mockups
- WATCH ME WORK: Putting Together The Brand Presentation
- WATCH ME WORK: Exporting Files For Clients (Ft. Logo Express)
- WATCH ME WORK: Building The Portfolio Page
- Share Your Project!
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