Last Seminar Information

“At last! Gary Halbert confesses the real truth(s) behind his smashing advertising successes…

“World’s Greatest Copywriter Reveals His Lifetime Of Secrets — Including How He Really Created Some Of The Most Effective Advertising In History… And… How You Can Do It Too!

What You’ll Learn In Last Seminar?

• How to get almost everything you want in life… without… force, struggle or unethical behavior! (No need to be a Con Man).
• The single most important thing you must do before you sit down to write even one word of your sales message!
• How to find out what people (your customers) really, really want! (Not one business owner in a thousand knows this… yet… it’s crucial if you want to succeed massively with the least amount of time, effort and struggle on your part.)
• Why focus groups and surveys are virtually worthless in the real world, competitive, mean streets of everyday business! (And… what you should do instead to give you an “unfair advantage” when it comes to collecting useful information about your business and market!)
• What you should really focus on if you want to make maximum money from your advertising! (It’s the most important element… and… it is NOT the copy you write. Most advertising experts/copywriters won’t tell you this… but it’s the truth nonetheless.)
• The three most expensive words in advertising!
• Why you should study golfers and the golf market! (The key to making maximum money is hidden in the underlying psychology of this market. Understand this “key” and you’ll have all the money and success you could ever want!)
• The true story of how one woman “wrote off” her breast enlargements on her taxes. The IRS challenged her and she won! (This, admittedly, doesn’t have much to do with copywriting… but… it’s enlightening to say the least.)
• Why what you “think” your customers want or care about doesn’t matter one iota! (Even if your I.Q. is 220… you can’t guess at what the hell people really want. Here’s how to find out quickly and easily!)
• Why blonds get “hit on” more often than brunettes… and… how to make more money in your business from this piece of real world knowledge!
• The “one” resource you must have if you are (or want to be in) the direct response business! (This “shortcut-to-success” resource is mandatory… if you don’t have it, you’re not really in the game… and you’re making 1/10 the money you could be!)
• The 1-2 Government punch that’ll knock you out of business immediately… even if… you are doing everything right and 100% legally!
• A simple way to “improve your awareness” of what people will pay good money for. This simple secret is only known (and used) by a handful of street-savvy, successful entrepreneurs… Now, You Can Use It Too!
• How one “smart” but “not so smart”, direct response business owner made $28 Million before age 30 and lost it all in 24 hours! (He was completely blindsided… and you can be too… if you don’t protect yourself!)
• A little-known emerging market (some might consider sleazy) that is quickly making multi-millionaires out of “average Joes” almost overnight! (If you’re not offended by this market… you can make a bundle too!)
• The real secrets for making insane amounts of money in direct marketing! (Only a handful of “gurus” even know this secret… let alone, teach it!)
• How to turn simple, inexpensive classified ads into a real, thriving business! (For example: Gary tells the true story of a friend in Santa Barbara, California who took in an astonishing $250,000 per week… all from these tiny powerhouses!)
• What a heroin “junky” can teach you about selling and making fistfuls of cash! (And no, you don’t have to go “hangout” with drug addicts to learn this. However, you need to understand the hidden psychology contained in their behavior. You won’t hear this in DM News or Target Marketing… yet… it’s crucial if you want maximum success!)
• The most important direct marketing web site in the world! (If you got nothing else from this seminar… you’d still make back your investment 10 to 100 times or more by knowing where to find this web site!)
• A simple “at home” exercise you can do to cheat your way to writing better copy, faster! (This one secret alone could increase your copywriting ability by 500% to 1000% or more in the next 6 to 12 months!)
• An amazing story that drives home the importance of learning how to write — or at least recognize — world-class, killer copywriting!
• The “missing link” in most advertising… or… why most copy fails! (If you aren’t straight about this little-known ingredient, you might as well retire your pen right now and go get a job!)

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