How To Create Videos That Sell Information

What You’ll Learn In How To Create Videos That Sell?

Before You Begin…

• Welcome and Intro To Video That Sells!

Module 1: Welcome & Intro

• Welcome & Intro
• Common Myths About Video
• Key Concepts to Remember

Module 2: Quickstart

• Filming Your First Video
• Overview: Your First Video
• Equipment Basics & Essentials
• Setting Up The Shot
• Tips & Suggestions

Module 3: Equipment

• Welcome and Intro
• Camera Basics
• Audio
• Lights
• Editing
• Working With a Videographer

Module 4: Video Types – Core Videos

• Welcome and Intro
• Big Why Video
• Features and Benefits
• Testimonials and Case Studies
• Landing Page / Sales Video
• FAQ Videos

Module 5: Video Types – Sales & Nurturing

• Sales and Nurturing
• Ads: TOFU
• Ads: MOFU
• Sales Video

Module 6: Video Types – Consumable

• Welcome and Intro
• Comment on Current Events
• Dear Abby
• Tips and Training

Module 7: Deployment

• Welcome and Intro
• Website Placement
• YouTube
• Email Sequence

Module 8: Content Creation Matrix

• Welcome and Intro
• CCM Training

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