How to Cash in On Content Copywriting Information

How to Cash in On Content Copywriting is a comprehensive guide aimed at individuals who wish to capitalize on the power of content copywriting to drive sales and conversions.

If there was one reason why I sold over $100 million worth of subscriptions, this is it:

I was selling the golden dream of wealth and riches—and content was the picks and shovels for my readers to strike it rich.

The only way to (as I say) GET THE MONEY was for my reader to not only buy the shovel but also the treasure map!

Your content, my friend, is the treasure map.

And I sold a lot of treasure maps!

Over and over and over.

Frankly, it was as almost simple as writing “X marks the spot.”

I have to admit, watching the readers reach for their credit cards to start digging was one of the most exciting things you can experience.

To cash in on content copywriting, you too must think that you are selling a treasure map as well.

That map could be not only for wealth and riches but also for health and beauty, fitness, saving money, and making money in a whole host of industries.

A few examples:

1. Finance Industry: “Unlock Financial Success: Follow the Path to Wealth and Abundance!”
2. Health and Wellness Industry: “Discover the Secrets to Radiant Health: Your Journey to Vitality Starts Here.”
3. Travel Industry: “Embark on an Unforgettable Adventure: Explore Hidden Gems and Exotic Destinations.”
4. Real Estate Industry: “Navigate the Real Estate Market with Confidence: Find Your Dream Home Today.”
5. Fitness Industry: “Achieve Your Fitness Goals: Transform Your Body and Boost Your Energy Levels.”
6. Technology Industry: “Master the Digital World: Harness the Latest Tech Trends and Innovations.”
7. Fashion Industry: “Unleash Your Style: Stay Fashionable and Express Your Unique Identity.”
8. Food and Culinary Industry: “Indulge in Gastronomic Delights: Discover the Flavors of the World.”
9. Education Industry: “Ignite Your Passion for Learning: Unlock Knowledge and Expand Your Horizons.”
10. Automotive Industry: “Experience the Thrill of the Open Road: Find Your Perfect Ride and Hit the Gas.”

The examples are endless.

All offer a hidden treasure map in the following copy!

So if you agree that you are selling a treasure map too, then you must understand how to do it.

Here’s my 4-step approach.

• Inform
• Inspire
• Educate
• Persuade.

Think INFOMERCIAL/Advertorial in a sales letter, direct mail package, or video sales letter. I credit my success to my Two-Treasure Map approach.

1. The free content was the first treasure map.
2. The second treasure map was listed in the content.

Cha-ching!

Think of that show “The Great Race.” Where the contestants are racing around the world in search of clues that will get them the prize money.

My promotions worked the same way…but my content was giving away some of the FREE MONEY in terms of stock picks as teasers. Those teasers, of course, would lead them directly to—THE NEXT TREASURE MAP.

Of course, I would not call it the treasure map. It was the free report we were giving away that contained the treasure map!

To be sure, the FREE treasure map was not 100% FREE. It was free with the purchase of a subscription.

But because it came with a 100% money-back guarantee, it was as good as FREE because the reader got to keep the proverbial treasure map even if they canceled!

You’ve got to love that. They did!

Oh my god, this approach was like taking candy from a baby. All through the expert weaving of story copy that would again:

• Inform
• Inspire
• Educate
• Persuade.

Because was telling “money stories” to sell the “secret stock that would make you rich,” it was so easy.

I used content marketing to help my readers make their dreams of wealth and riches come true.

You’ll find one of my best examples of how to do this in a magalog I wrote 20 years ago for a little publication called Explosive Mine Stocks.

In it, you’ll see how I use my 4-step approach like a treasure map for investors that they only had to follow to get the money!

Designed to look like actual news, it was the PERFECT “X marks the spot” promotion for this publication because it was selling a gold investing newsletter.

By the time the reader realized this was actually a promotional piece, they were getting their credit card out to pay to get the second treasure map (FREE REPORT) that revealed “the secret stocks” that would make them rich!

More courses from the same author: Doug D’Anna

Salepage: How to Cash in On Content Copywriting – Doug D’Anna