Copy Masterclass Information

Copy Masterclass by Liz Theresa is a course designed to help you craft compelling website copy that drives leads, converts customers, and boosts sales.

FACT: Using the right words gets you more leads.

If your lack of Benjamins is killin’ the 4-hour work-week vibe you’re striving for, you could probably use more cash… And when you need more cash, you need more customers. Aaaaaand when you need more customers, you need more LEADS.

THAT is why I created Copy Masterclass. This self-guided course shows you how to use the English language to get you new leads, customers, and cash coming in through your existing website.

Prepare for this fact to spin you around in your spinny-chair: any marketing you do is only as effective as where you drive your traffic. This makes your website the MOST IMPORTANT PART of your entire online marketing strategy.

Not optimizing your website copy but expecting steady sales is like planning to drive from Massachusetts to California without putting any gas in your tank. It simply can’t be done.

What You’ll Learn In Copy Masterclass?

MODULE 1: Clarifying your Messaging

Together, we’ll put into words who you are, who you help (AKA your target market), and how you help them solve their problem.

• Lesson 1 – The You & The Me
• Lesson 2 – Target Market
• Lesson 3 – The Problem You Solve

MODULE 2: Telling a Story

Did you know the About page is the #1 most clicked page on your website after your homepage? In this module, we’ll make sure you tell your story and tell it the right way.

• Lesson 1 – Meeting The You & The Me (Again)
• Lesson 2 – What’s Your Story
• Lesson 3-6 – How to Write Your Story

MODULE 3: Editing Your Story

I’ll give you simple steps to follow to edit your writing. We go much deeper than “i before e except after c.” Editing will become a gratifyingly natural part of your writing process.

• Lesson 1 – The Itchy Test
• Lesson 2 – Editing Your Draft
• Lesson 3 – Read Through Out Loud
• Lesson 4 – Is This Sentence Essential?

MODULE 4: Putting it on Your Website

We’ll iron out all of the different types of copy that need to exist on your website in logical order and talk about ideal placement.

• Lesson 1 – Determining Your Call to Action
• Lesson 2 – Creating Your Free Gift
• Lesson 3 – Your About Page
• Lesson 4 – Your Homepage

MODULE 5: Writing Your Sales Copy

Want to sell your stuff with confidence and sound like a normal human rather than an Internet robot? Imagine writing a sales page and the words flow like water. That’s what this part is like.

• Lesson 1 – 9 Elements of Sales Copy
• Lesson 2 – Lead Page / Landing Page Copy
• Lesson 3 – Reviewing Your Copy

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