Copy Class Information

LEARN HOW TO WRITE ANYTHING FOR YOUR BUSINESS (THAT ACTUALLY CONVERTS!), EVEN IF YOU’RE “NOT A WRITER”

Save thousands of dollars a year by learning to write your own high-converting copy in my signature course, Copy Class!

HOW TO WRITE WORDS THAT SELL, (EVEN IF YOU’RE NOT “A WRITER”).

With easy-to-follow instructions, tips, real-world examples, templates, & tons of valuable information, I’ll teach you to think like a copywriter & take your writing from “meh” to MAGIC in 3 hrs.

In Copy Class, you’ll learn:

COPYWRITING 101

all the basic principles you need to succeed (explained in a SUPER clear, easy-to-understand way)

YOUR IDEAL AUDIENCE

Exactly how (and where!) to discover your ideal audience & craft your unique brand voice (no more writers block: EVER.)

HIGH-CONVERTING WEBSITE WORDS

The step-by-step process of writing a website that captures readers’ attention, agitates their pain points, and sells (without being “sales-y”)

HOW TO WRITE KICKASS EMAILS

that connect & convert (and have people looking forward to seeing you name in their inbox!)

PLUS TONS OF BONUSES, TEMPLATES, & EXTRA TOOLS TO HELP YOU SUCCEED!

How to write anything for your business…

EVEN IF YOU HATE WRITING.

Copy Class was created with the non-writer in mind. You don’t even need to like writing to get a TON of value out of this course.

This course was LITERALLY designed for those who feel intimidated or overwhelmed by the idea of writing.

This is not your typical copywriting class full of technical jargon and advanced techniques. This is simple, step-by-step guidance on how to write anything for your business.

What You’ll Learn In Copy Class?

MODULE ONE: “COPYWRITING 101”. (30 MINS TOTAL) WE’RE COVERING ALL THE BASICS:

• Exactly what copywriting is (and why it’s different than just plain ol’ writing)
• The philosophy behind why copywriting works
• How to write from your ideal customer’s mentality
• The ONE goal of all copywriting
• How to earn your readers’ trust using copy

MODULE TWO: DISCOVER YOUR IDEAL AUDIENCE & YOUR UNIQUE VOICE (22 MINS TOTAL)

• How to figure out EXACTLY who you’re writing for.
• How to discover, develop, and use your unique brand voice to find, connect with, and keep your ideal customer
• PLUS: My favorite Writer’s Block Busters if you feel stuck!

MODULE THREE: HOW TO WRITE A WEBSITE THAT SELLS! (1 HR, 10 MINS TOTAL)

• The step-by-step process of writing a website that sells
• Creating and understanding your unique value proposition
• The importance of having site and page goals & how to set them
• How to write headlines & sub-headlines that convert
• How to easily write body copy without getting intimidated
• & Finally- easy design tips that will make your site a pleasure to read!

MODULE FOUR: WRITING EMAILS THAT CONNECT & CONVERT! (1 HR, TOTAL)

• Why email should be your business’ #1 priority
• How to create the perfect opt-in so people are excited to join your list
• The 3 kinds of emails you NEED to have for your business
• How to write irresistible “omg-I-have-to-click” subject lines
• & My foolproof “High Five” method for writing drip campaigns

About Author

Hi, I’m Kelsey

I TEACH ENTREPRENEURS HOW TO WRITE WORDS THAT SELL (WITHOUT FEELING SALES-Y & GROSS).

It genuinely fires me up to see my students go from stuck & uncertain to pursuing their dreams with confidence! Because once upon a time, I too was broke, terrified, and burned the heck OUT…

I had just lost my fancy staff writing job,

found out “the one” was cheating,

& had just signed the lease on my 1st solo “big girl” apartment.

I was devastated, jobless, broke, and ironically, completely financially responsible for every bill for the 1st time in my life. (Cue: Alanis Morisette, Isn’t it ironic…dontcha think??)

As devastated as I was, I realized it was an opportunity to get really clear on what it was I actually wanted to do with my life.

A few months of soul searching, trial & error, tears and TED talks ensued…& then, I found copywriting. I think I screamed something like, “You mean to tell me I can have a career using WORDS to help others realize their dreams, and help them feel deeply seen & heard? SIGN ME THE EFF UP!”

For the next two years I wrote copy for 100’s of entrepreneurs and saw their confidence (& their sales!) skyrocket. But, I hit a wall…I could only write copy for so many people.

So I decided, why not turn my knowledge into accessible online copywriting courses and templates for NON-writers who just want some clear guidance on how to write words that sell?

CUE: Cartoon light bulb going off over my head!

I dove into almost $10,000 worth of copywriting & marketing courses and mined the BEST stuff from them. Then, I packaged that knowledge into easy-to-follow courses and easy-to-implement templates. I’m SO proud of the tools I’ve created over the past few years- not just because I think they’re amazing, but because 6000+ students later, I know they work.

Everything on this site is designed to teach NON-writers how to write words that sell with an accessible tone & style, clear & actionable advice, and real-world examples of implementation.

All so you can start turning words on the page into dollars in the bank… just like magic.

More courses from the same author: Kelsey Formost