Content Marketing for Recruitment Information

In 2 hours, you’ll learn to create a Recruitment Marketing Content Playbook mapped to the candidate journey and how to scale up your content strategy, hands-on using Rally® AI™. Includes Digital Workbook, AI prompt templates, examples and free tool!

What You’ll Learn In Content Marketing for Recruitment?

Lesson 1: Welcome!

• Introduction to the Course
• Welcome to Mastering AI for Content Marketing in Recruitment
• How to Use the Thinkific Platform
• Download the Course Materials
• (Optional) Connect Your Social Accounts to Rally Inside

Lesson 2: Crafting a Best-Practice Content Marketing Strategy

• Why create a Recruitment Marketing Content Playbook?
• The 5 Ws for Creating Any Recruiting Content
• Candidate Persona-Driven Content Strategy
• 8 Essential Content Types

Lesson 3: Learn the Candidate Question Mapping™ Methodology

• Build Your Candidate Question Map with AI
• Develop a Content Plan for each Persona with AI

Lesson 4: Tracking & Measuring Your Content Performance

• The metrics that matter: Tracking content effectiveness

Lesson 5: Responsible Use of AI

• Responsible Use of AI for Content Marketing in Recruitment

Lesson 6: Wrap Up & Homework

• Wrap Up & Homework Assignments

Earn Your Rally Certificate in Mastering AI for Content Marketing in Recruitment

• How to earn your Rally Certificate and get SHRM/HRCI Credit
• Take the Assessment
• How to add your Rally Certificate to LinkedIn

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