Concept to Course Information

CREATE, LAUNCH & SELL YOUR ONLINE COURSE, COACHING PROGRAM OR MEMBERSHIP

To have a highly successful online course, coaching program or membership academy, you need a SYSTEM that works – not guesswork.

Concept To Course provides you with a simple and highly effective system for planning your student journey, ensuring your course idea will sell and planning out the perfect program.

I then help you curate learning content that your learners will LOVE; walk you through how to get it online; work with you to get your online school up and running – and then teach you how to launch….. all in just 30 DAYS!

AAAND, you get more than 30 days access, so don’t worry if you are busy!

IS THE CONCEPT TO COURSE PROGRAM RIGHT FOR YOU?

• Is creating an online course, coaching program or membership academy on your ‘to-do’ list?
• Does having the opportunity to experience results like mine (over 200,000 student enrolments in 181 countries and continuous passive income) sound like something you’d like to have too?
• Would your life change if you created another income stream that didn’t require you to work any extra hours?
• Would your business be more enjoyable if you could increase your income without having to personally see or service more clients?
• Would it be a relief if you no longer had to answer the same questions over and over again, and instead just give your prospects an online course?
• Do you have a talent, hobby, knowledge or passion of some kind?

What You’ll Learn In Concept to Course?

In The “PRE-COURSE” Module: First I’m Going To Help You Get Prepared…

Before your coaching program starts, I’m going to make sure you’re properly prepared and have crystal clear clarity on who you’re going to serve (your customers) and what you’re going to teach (your topic niche).

I know from experience that the very beginning is the steepest wall to climb because there are so many ideas and options to think about, this is why I’ve designed my coaching program ‘Pre-Course Prep Module’ to set you up for success!

INCLUDED ASSETS & RESOURCES

• The Pre-Course Checklist
• The Course Creation Map
• The Under $100 Tech Equipment Shopping List
• The Ultimate Thinkific Start Guide
• The Full TekMatix Set-Up Course
• Your Complimentary 60 min Onboarding Call with a Tekspert on TekMatix
• 14 Day Free Trial on TekMatix

MODULE 1: Plan & Profit

During the first kick-off week, I’m going to help you create the perfect plan for an online course business that PROFITS.

Other course creation programs only focus on creating a course – but that’s not enough if you want real, long term success.

You need a MODEL; a pre-planned customer journey of course offerings to ensure that your learners get the best experience and that YOU get the right returns.

Module 1 is all about planning for success, and ensuring that following your course creation, comes profit in the bank.

WHAT YOU WILL LEARN:

• How to pick the perfect topic for your online course
• How to ensure that your course idea has high market demand
• Quick and easy (but crazy effective) market testing and research strategies to check that your course idea is viable
• How to adapt your current business model to make more money with online courses

INCLUDED ASSETS & RESOURCES

• Module 1 Learner WorkBook: Plan & Profit
• Your Motivation Mantra Generator
• The 5 Types of Online Course + Quiz
• Pick The Perfect Course Topic Cheat Sheet
• Define Your Target Student
• Pricing & Packaging Worksheet
• The 5 Simple Market Validation & Market Testing Strategies For Creating a Sell-Out Course
• Your Strategic Profit Plan Template

MODULE 2: Content & Delivery

In Module 2, I’m going to help you properly and efficiently create highly engaging course content that your learners will LOVE, using my strategies for content creation that make creating content totally addictive, and FAST!

I’m also going to teach you ‘learning hacks’ that will help your students and customers get better results with your course – which means epic reviews and more referrals for you!

By the end of this module, you’ll have your course outline created, know what you’re going to teach – and be ready for filming!

WHAT YOU WILL LEARN:

• How to quickly and easily get your course content together
• How to organise and structure your online course modules and lessons
• How to ensure that your content is up to date, highly relevant, super-searchable, engaging and precisely what your market want to buy
• Filming presentation and video structure guidelines
• How long your online course and videos should be
• How to craft magnetic and compelling learning outcomes that sell your course
• How to ensure that your online course meets industry standards
• How to conduct a super simple market testing technique that ensures your course will sell
• What delivery methods to use to ‘teach’ your content so that your learners stay engaged and delighted by your content
• How to create beautiful and professional learner resources, workbooks and presentation slides

INCLUDED ASSETS & RESOURCES

• Module 2 Learner Workbook: Content & Delivery
• Course Plan Outline Template
• Filming Preparation Checklist
• The Learning Outcomes Cheat Sheet
• The Adult Learning Theory Guide (Advanced optional learning)

MODULE 3: Tech & Filming

In week 4 I’m going to help you dominate the tech aspect of creating and launching an online course, even if you can barely handle email!

I am also going to teach you how to feel confident and look and sound like a pro on camera, so you can impact the world as a real authority in your niche.

And finally, I am going to help you GO LIVE! Yes, you will publish your online course by day 30!

WHAT YOU WILL LEARN:

• Find out exactly what technology and equipment you need to create your online courses
• Step by step set-up demonstrations and tutorial videos to get all of your online course tech set up and LIVE – and even enrolling students
• Learn how to film your online course videos – even on a budget
• LIVE step-by-step video tutorials on exactly how to set up your own fully branded online school, and student mobile app as well as ‘follow-along’ demo videos in your online learning area
• How to do basic video editing
• Publish your online course or academy! (+ ‘final check’ checklist)

INCLUDED ASSETS & RESOURCES

• Module 3 Learner Workbook: Course Tech-Set-Up
• The Course Creators Tech Stack & Tech Map
• The Ultimate Online School Quick Start Set-Up Checklist & Guide
• The Final Pre-Launch Checklist

BONUS Module: Course Launch & Marketing

In this BONUS module I’m going to help you master online course marketing.

Once you’re launched I’m going to help you with a winning marketing strategy to find and sell to your waiting audience – the very same strategies I have used to make millions of dollars from my online courses.

WHAT YOU WILL LEARN:

• Learn how to leverage online course launches, marketing and promotion strategies
• How to market your brand and business as an industry authority and leading expert in your field
• How to write your online course sales page for maximum conversions
• How to deliver your online course promo video and what to say
• How to re-purpose your entire online course into multiple pieces of income-generating and promotional content that will serve your business for well over a year
• How to set-up your email marketing software and an automated email sequence to check-in with your learners on auto-pilot
• How to ensure that your website makes you money
• The 5 different ways to launch your online course

INCLUDED ASSETS & RESOURCES

• Module 4 Learner Workbook: Launch & Marketing
• The 7-Figure Online Course Marketing Guide
• The Ultimate Conversion Course Sales Page Template
• The Online Course Promo Video Script
• Your 12 Month Action Plan
• Email Copy Swipe Files
• Online Course Launch Templates, Email Copy & Example

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