Breakthrough Copywriting Information

Breakthrough Copywriting is a comprehensive course designed to equip copywriters, marketers, and aspiring professionals with the strategies and techniques needed to create compelling and effective direct response marketing promotions.

In 2007, I gave a speech to a sold-out crowd at the Direct Marketing Association.

The room was packed with copywriters, publishers, marketing directors, and product managers to learn the secrets of my copywriting success.

The reason was simple.

You see, I had developed a reputation as one of the top copywriters in the world, beating the control by over 70% while generating millions of dollars for leading publishing companies including, Cabot Heritage, Forbes, KCI Communications, InvestorPlace, Lombardi Publication, Mens’ Health and Prevention Health Books.

All thanks to multi-million dollar promotions like these:

• The Great Retirement Betrayal
• Tap the Hidden Wealth Inside Your Paycheck
• Boom or Bust Ahead for Technology Stocks
• 91 Powerful Vitamin Cures that Work
• The Shocking Truth about the New Bull Market

Over the years, I have had several copywriters credit the simple formula I presented in that speech for their incredible success in copywriting, for which I am forever grateful.

Together, they credit the concepts, sentences, and offers I presented in this one 90-minute presentation crucial to their success.

Concepts what I now call The Million Dollar Copywriting Formula.

This formula was so powerful I simply repeated it over and over because it worked–and I made A LOT of money because of it.

When I was asked to create this presentation,  I wanted to create something different than most.

Unlike many copywriting seminars that give you a lot of information that leaves you confused, I wanted mine to be different.

I wanted to create something that one could watch, learn, and walk away with ideas they could implement immediately.

You see, as a self-taught copywriter, most of what I learned was through trial and error.

My goal was to offer simple to implement ideas one could implement quickly and easily so that they did not have to spend years learning them as I did.

As I discovered,  writing breakthrough direct response copy isn’t always complicated–it’s the opposite.

It’s simply applying the basics, as I demonstrate in my 90-minute seminar.

What You’ll Learn In Breakthrough Copywriting

• How to create a direct response marketing promotion that is resistant to fatigue and easy to improve.
• Why breakthrough copy starts with the customer’s needs and not with the product or service.
• How to write irresistible headlines and compelling body copy that outsells the competition.
• The hidden creative challenge that undermines strong creativity and how to overcome it.
• 7 time-tested creative themes that continue to work over and over.
• The 6-point Bridge to Your Breakthrough methodology forms the foundation of the Million-Dollar Copywriting Formula.
• How to turn winning, market-proven ideas into powerful money-making campaigns.
• Why proof points are as important as headlines in closing a sale.
• How to identify compelling themes and write in a way that solves your reader’s problems.
•  How copywriters, creative directors, and marketing managers can work together for an advantage over their competition.
• Why just ONE idea from this presentation could be worth 100x the cost

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