Designing To Delight Information

MASTER THE ART OF DRAMA-FREE DESIGN

The step-by-step web design process proven to allow you to create confidently, charge more, and totally delight your clients.

You’re tired of stalled projects, frustrated clients, and out-of-control timelines. You’d love to uplevel your design business so you can charge more for your work – but you’re stuck on a hamster wheel and too overwhelmed to see a way through the drama.

How do you…

• Take complex projects in confidence, knowing you can deliver?
•  schedule and keep clients on track?
• Guide clients and avoid endless changes, revisions, and frustration?
• Master the “taking what they say and turn it into a design they love” part of design?

You might be questioning your design skills… or wondering if this business you love is actually viable. You might be wondering what you’re doing wrong and feeling wounded when clients can’t just relax and trust. But here’s the thing – it’s not personal, your problem is your process.

What You’ll Learn In This Course?

Designing to Delight teaches you how to master the art of drama-free design — specifically — establishing a smooth design process and guiding clients through it.

Each video lesson is approximately 10-20 minutes long, with the optional tutorials running a little longer. It’s a course you’ll take action on immediately, incorporating what you learn into your very next project.

LESSON 1: COURSE OVERVIEW

• Learn the “how-to” behind strategic design thinking and learn how shifting your approach gives you confidence (before you even get started) so you can reach the perfect design solution, for every client, every time.
• Discover how a repeatable design process will allow you to dedicate your creative energy to the design, rather than become a slave to the process.

LESSON 2: INTERPRETING THE CLIENT INTAKE

• Use the sample blank client intake + cheat sheet provided to craft a questionnaire that extracts what you need from the client to deliver the best result.
• Learn how to translate your client’s answers into the next steps for their project (it’s easier than you think).

LESSON 3: RESEARCHING RELEVANT INSPIRATION

• Understand why visual brainstorming is an important part of crafting designs that are perceived by the world as intended.
• Discover techniques for helping clients establish the right brand personality words that will serve as a strong foundation for your visual research.
• Learn how to break down your client’s answers into a starting point for your research, so you can gather the most relevant inspiration to be influenced by (which is the fastest way to the best solution).

LESSON 4: CREATING A CUSTOM WIREFRAME

• Create an effective, functional structure for your client’s website based on their business goals. Learn why involving clients this early increases trust and reduces revision cycles.
• Save tons of time! Get your wireframes started using a complete set of custom Illustrator wireframe templates.

LESSON 5: ESTABLISHING A DESIGN STARTING POINT

• Learn how style tiles can completely streamline your design process and keep you from wasting hours going in the wrong direction.
• Discover how incorporating style tiles allows the client to participate (and build trust) before “real design” begins (not after everything is set in stone!)

LESSON 6: DESIGNING THE HOMEPAGE CONCEPT

• Learn how to consolidate the collaborative work you’ve done so far into a single “best” solution your client will love.
• Discover how client approval on structure and styling will significantly shorten design time and reduce revision cycles.

About Author

Hi, I’m Christine, creator of Designing to Delight and Christine Marie Studio. Over 25 years – I’ve honed my collaborative design process – eliminating multiple concepts and extra revision cycles, creating client trust and increasing my ability to charge more for my work.

I’m a brand and web designer, wife, and mom of two, frequently distracted by two crazy pugs. As a designer, I love well-crafted fonts, white space and simplicity. Over the last 25 years, I’ve worked with all kinds of clients, on all kinds of projects.

In 2012, I founded Christine Marie Studio and began working with women entrepreneurs similar to myself. I’ve worked with some amazing individuals! I’m known for my ability to translate what my clients say into a design that captures their unique brand personality – taking their words and creating a design they love!

As my process evolved, I quickly learned that encouraging clients to actively participate resulted in better designs. My clients were delighted, and I was rewarded with their complete trust in the process. This way of working is what I’m sharing with you in Designing to Delight.

I’m passionate about designers loving what they do.

It’s why I started teaching what I know. Being a designer isn’t always easy, but interacting with clients and designing things for them should feel collaborative and satisfying – without the drama of them taking over, dragging you through endless revision cycles, or modifying your designs until you cringe.

You can be 100% confident in your ability to nail any design project you take on – with less headache and more joy – giving you the ability to charge for each new project.

Here’s why I know you can…

Marketing strategies come and go. Design tools change. But the process of design itself doesn’t really change. Mastering the design process – learning how to guide clients and translate their vision into a design they love – is the key to confidence. And #bonus… the key to charging a lot more for your work.

I can’t wait to teach you!

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