Content Marketing for Recruitment – Rally Academy
$217.00
»Product Delivery: Within 7 days
Content Marketing for Recruitment Information
In 2 hours, you’ll learn to create a Recruitment Marketing Content Playbook mapped to the candidate journey and how to scale up your content strategy, hands-on using Rally® AI™. Includes Digital Workbook, AI prompt templates, examples and free tool!
What You’ll Learn In Content Marketing for Recruitment?
Lesson 1: Welcome!
- Introduction to the Course
- Welcome to Mastering AI for Content Marketing in Recruitment
- How to Use the Thinkific Platform
- Download the Course Materials
- (Optional) Connect Your Social Accounts to Rally Inside
Lesson 2: Crafting a Best-Practice Content Marketing Strategy
- Why create a Recruitment Marketing Content Playbook?
- The 5 Ws for Creating Any Recruiting Content
- Candidate Persona-Driven Content Strategy
- 8 Essential Content Types
Lesson 3: Learn the Candidate Question Mapping™ Methodology
- Build Your Candidate Question Map with AI
- Develop a Content Plan for each Persona with AI
Lesson 4: Tracking & Measuring Your Content Performance
- The metrics that matter: Tracking content effectiveness
Lesson 5: Responsible Use of AI
- Responsible Use of AI for Content Marketing in Recruitment
Lesson 6: Wrap Up & Homework
- Wrap Up & Homework Assignments
Earn Your Rally Certificate in Mastering AI for Content Marketing in Recruitment
- How to earn your Rally Certificate and get SHRM/HRCI Credit
- Take the Assessment
- How to add your Rally Certificate to LinkedIn
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