Content Marketing Strategy Information

Content Marketing Strategy is a course designed to equip marketers and business leaders with the knowledge and skills needed to develop and implement an effective content marketing strategy.

Helping you build a content marketing strategy that you can use, scale, and get real results.

This course will help you:

• Understand the role and value content marketing has in your overall marketing ecosystem
• Evaluate the different goals content marketing can help you achieve and identify the content goal that makes the most sense for your company
• Conduct a content audit to uncover gaps in your current strategy
• Create a process for managing and implementing future content topics and deliverables, including an editorial calendar and a distribution plan
• Identify benchmarks and metrics to evaluate the success of current and future content marketing initiatives

This course is for:

• Marketers and business leaders who are new to content marketing and want to better understand the basics so they can apply it to their marketing strategy
• Marketers who understand content marketing but need a road map to apply the more tactical elements, such as setting goals, establishing processes, and tracking metrics
• Marketers and business leaders who want to learn Influence & Co.’s method of using content marketing to grow brand awareness, thought leadership, lead generation, and SEO

What You’ll Learn In Content Marketing Strategy?

• Introduction
• Section 1: Introduction to Content Marketing
• Section 2: Understanding Your Content Strategy Goals
• Section 3: Internal & External Research
• Section 4: Content Marketing Assessment & Knowledge Bank
• Section 5: Team Roles and Responsibilities
• Section 6: Types of Content and Creating a Distribution Plan
• Section 7: Creating An Editorial Calendar
• Section 8: Identifying Benchmarks and KPIs for Measuring Success
• Section 9: Setting Expectations for Scale
• Thank you (and more resources)

More courses from the same author: Intero Digital University